A Meta Business Partner is a company recognized by Meta for its expertise in helping businesses leverage Meta's technologies like Facebook, Instagram, Messenger, and WhatsApp. These partners are vetted by Meta and offer services like campaign management, messaging solutions, and technical expertise to help businesses grow.

The Google Partners Program is designed for advertising agencies and third parties that manage Google Ads accounts on behalf of other companies. By joining, businesses can access benefits in three main areas: education and insights, access and support, and recognition and rewards. There are different partnership levels, including members, partners, and Premier Partners, each with its own benefits and requirements.