Redesign process of Maykenbel’s visual identity and digital repositioning to implement the company’s new vision and market positioning.

With the company’s significant growth and increasing presence in the Alagoas market, the need arose to bring employees closer to its purposes, customs, rules, and principles, with the goal of making the team stronger, the visions clearer, and the aspirations more attainable for everyone. To align all of this, the Novo Horizonte Culture Manual was created, envisioned by CEO Alessandro Teixeira and developed by Orbe.

O Poder é Seu was an event introducing hypnotherapy to the public in Maceió, aimed at entrepreneurs and the development of their businesses through this practice. The clients approached Orbe with the idea and desire to hold a hypnotherapy event, and we were tasked with making it happen.

Campaign to reposition Eco Memorial’s image: showing that, despite being a cemetery, there is genuine care and concern for its clients..

Implementation of new communication channels to make Cesta closer to its audience and more open to two-way communication, enabling better reception and response to customer demands.