Maykenbel is a British group offering short-term rental properties in London, England’s capital. The company approached Orbe with the need to redo its visual identity and rethink its digital positioning.
We identified the need for change and standardization across the group’s companies. We noticed some brands still followed outdated styles and were misaligned, which led us to standardize and unify all of them — including communication materials for the Maykenbel group, which is the communication hub for all properties.
We started with the redesign of the main brand, Maykenbel, followed by the secondary brands of the 10 properties managed by the company. Based on these, we recreated signage and communication pieces to reflect the new vision and positioning the company was adopting.
Beyond the redesign process, Orbe is also responsible for managing Maykenbel’s Instagram, Facebook, TikTok, and LinkedIn accounts. We maintain and update all the group’s websites, delivering improvements and new content for the blog, occasional promotions for the 10 properties, paid traffic campaigns, and newsletter distribution to the mailing list.
Credits: