The campaign idea arose from the need to redefine the concept and image of Eco Memorial for the public: to show that, despite being a cemetery, the company genuinely cares about and is concerned with the quality of life of its clients. Thus, highlighting ways to care for and prevent risks to life became the campaign’s core message.
To arrive at this core, we analyzed the brand, searched for inspirational references, planned marketing goals and objectives, and studied Eco Memorial’s audience. This also guided the choice of communication channels for the campaign. We created two radio spots, two videos for digital signage (Eletromidia), three pieces for bus advertising, and five social media posts, including reels, carousels, and cards.
We developed the slogan, “Prevenir em vida é cuidar de quem amamos” (Preventing while alive is caring for those we love), which is directly connected to the campaign’s theme and goals. Based on this, we wrote scripts for two impactful situations where prevention made a critical difference in preserving life.
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