Maykenbel Properties is a British company offering short-term rental properties in London, UK.
The company approached Orbe with the need to redesign its visual identity and rethink its digital positioning.
We identified the need for change and standardisation across the group’s companies. Some brands were still following outdated styles and lacked alignment, which led us to standardise and unify all of them — including communication materials for the Maykenbel Group, which serves as the communication hub for all properties.
We began with the redesign of the main brand, Maykenbel, followed by the secondary brands of the 10 properties managed by the company. Based on this work, we recreated signage and communication materials to reflect the new vision and positioning the company was adopting.
Beyond the redesign process, Orbe is also responsible for managing Maykenbel’s Instagram, Facebook, TikTok, and LinkedIn accounts. We maintain and update all of the group’s websites, delivering ongoing improvements and new blog content, occasional promotions for the 10 properties, paid traffic campaigns, and newsletter distribution to the mailing list.
Credits:
