Serviced Apartments | Hyde Park, London
Fountain House is a serviced apartment residence near Hyde Park, London, offering high-quality short-term accommodation for leisure and corporate travellers. Operating in one of London’s most competitive hospitality locations, the property required a clear brand presence and a performance-driven digital strategy to strengthen visibility and attract high-intent guests.
Orbe UK was appointed to align the brand’s visual identity and digital marketing strategy, supporting long-term growth while improving discoverability across search engines and AI-powered platforms.
Despite its prime location and strong accommodation offering, Fountain House faced several challenges:
The objective was to enhance brand perception, increase online visibility, and build a scalable digital foundation to support sustained occupancy.
Orbe UK delivered an integrated hospitality marketing solution, aligning branding, performance marketing and organic growth into a cohesive strategy.
The visual identity was refined and standardised to ensure consistency across all guest-facing environments, reinforcing trust, professionalism and location-led appeal.
Branded internal signage was developed to extend the visual identity on-site, improving guest experience and ensuring brand continuity between digital and physical spaces.
A structured content strategy was created to showcase lifestyle, location and guest experience, strengthening brand awareness and engagement across key social platforms.
Targeted paid campaigns were launched to reach high-intent travellers, increase direct enquiries and reduce reliance on third-party booking platforms.
A comprehensive SEO strategy was implemented, optimising content, keywords and structure to improve organic rankings and visibility across both traditional search engines and AI-powered search experiences.
