Boutique Hotel | London, UK
Ashburn Hotel is a boutique hotel located in London, offering a refined hospitality experience for both leisure and business travellers. Operating in a highly competitive hotel market, the brand required a consistent visual presence and a performance-driven digital marketing strategy to strengthen visibility, drive direct demand, and support sustainable growth.
Orbe UK was appointed to refine the hotel’s brand presence and manage its digital marketing efforts, ensuring consistency, credibility, and stronger positioning across online and offline guest touchpoints.
Despite a strong location and quality offering, Ashburn Hotel faced several strategic challenges:
• Inconsistent visual identity across physical and digital environments
• Limited brand visibility across social and search channels
• Underutilised potential in paid digital acquisition
• Need to improve organic search performance in a competitive hotel market
• Dependence on third-party booking platforms
The objective was to enhance brand perception, increase qualified traffic, and strengthen direct visibility while building a scalable digital foundation for long-term performance.
Orbe UK delivered an integrated hospitality marketing solution, aligning brand consistency, performance marketing, and organic growth into a cohesive strategy.
Visual Identity
We refined the visual identity to reflect the hotel’s character and positioning, ensuring consistency across digital assets, marketing materials, and on-site applications.
Internal Signage
Branded internal signage was developed to reinforce the visual identity within the hotel, enhancing guest experience and maintaining brand continuity throughout physical spaces.
Social Media Management
A structured social media strategy was implemented to showcase the hotel experience, location, and atmosphere, strengthening brand awareness and engagement across platforms.
Paid Traffic Management
Targeted paid campaigns were launched to attract high-intent travellers, increase direct enquiries, and support occupancy while reducing reliance on third-party platforms.
SEO Strategy
A comprehensive SEO strategy was implemented to improve organic visibility, keyword relevance, and long-term discoverability across traditional search engines and AI-driven search platforms.
The collaboration positioned Ashburn Hotel as a more visible and competitive boutique hotel within the London market.
The project delivered:
• A consistent and professional brand identity
• Improved visibility across organic, social, and paid channels
• Increased qualified traffic and direct enquiry potential
• Stronger digital positioning aligned with the hotel’s offering
• A scalable digital marketing foundation supporting long-term growth
Visual Identity
Internal Signage
Social Media Management
Paid Traffic Management
SEO
