Luxury Serviced Apartments | Knightsbridge, London, UK
Chesham Court is a luxury serviced apartment residence located in Knightsbridge, one of London’s most prestigious and internationally recognised neighbourhoods. Positioned to attract high-end leisure and corporate travellers, the property required a refined brand presence and a high-performance digital strategy aligned with the expectations of a premium market.
Orbe UK was appointed to elevate Chesham Court’s visual identity, digital platform, and marketing performance, ensuring consistency, credibility, and visibility across all guest-facing touchpoints.
Operating within the ultra-competitive luxury hospitality market, Chesham Court faced several key challenges:
• Need for a refined and cohesive visual identity aligned with luxury positioning
• A website that required optimisation to reflect the quality of the apartments and location
• Limited organic visibility within a highly competitive Knightsbridge search landscape
• Untapped potential across social media and paid digital channels
• Requirement to reduce reliance on third-party booking platforms
The objective was to strengthen brand perception, increase qualified demand, and build a scalable digital ecosystem to support long-term growth.
Orbe UK delivered a fully integrated luxury hospitality marketing solution, aligning brand, digital experience, and performance channels into a cohesive strategy.
Visual Identity
We refined the visual identity to reflect elegance, exclusivity, and trust, ensuring consistency across digital assets, marketing materials, and on-site applications.
Internal Signage
Premium internal signage was designed to reinforce the brand identity within the property, enhancing guest experience and maintaining visual coherence across physical environments.
Web Development
A modern, conversion-focused website was designed and developed to showcase the apartments, highlight the Knightsbridge location, and support seamless user journeys across devices.
Social Media Management
A curated social media strategy was implemented to communicate lifestyle, location, and guest experience, strengthening brand awareness and engagement across key platforms.
Paid Traffic Management
Targeted paid campaigns were launched to attract high-intent travellers, increase direct enquiries, and support occupancy while improving acquisition efficiency.
SEO Strategy
A comprehensive SEO strategy was implemented to improve organic rankings, keyword relevance, and long-term discoverability across traditional search engines and AI-driven search platforms.
The collaboration positioned Chesham Court as a polished and competitive luxury serviced apartment brand within the Knightsbridge market.
The project delivered:
• A refined and consistent luxury brand identity
• A website aligned with premium positioning and conversion goals
• Improved visibility across organic, social, and paid channels
• Increased qualified traffic and enquiry potential
• A scalable digital foundation to support long-term growth
Visual Identity
Internal Signage
Web Development
Social Media Management
Paid Traffic Management
SEO
