Serviced Apartments | London, UK
Mayfair House is a serviced apartment residence located in one of London’s most prestigious and competitive neighbourhoods. Positioned to attract both corporate and leisure travellers, the property required a refined brand presence and a focused digital strategy capable of supporting visibility, demand generation, and long-term growth.
Orbe UK was appointed to strengthen the brand’s visual consistency and manage its digital marketing efforts, ensuring Mayfair House communicated quality, trust, and location-led value across all guest touchpoints.
Despite its prime location and strong accommodation offering, Mayfair House faced several strategic challenges:
• Need for a consistent and clearly defined visual identity
• Limited brand visibility across digital channels
• Underutilised social media presence
• Opportunities to improve performance through paid traffic
• Requirement to strengthen organic visibility (SEO) in a highly competitive market
The objective was to enhance brand perception, increase qualified traffic, and build a scalable digital marketing foundation to support sustained occupancy.
Orbe UK delivered an integrated hospitality marketing solution, aligning brand, performance, and organic growth into a cohesive strategy.
Visual Identity
We refined and standardised the visual identity to reflect the premium nature of the property and its Mayfair location, ensuring consistency across digital and physical touchpoints.
Internal Signage
Branded internal signage was developed to reinforce the visual identity on-site, enhancing guest experience and maintaining brand continuity throughout the property.
Social Media Management
A structured social media strategy was implemented to highlight lifestyle, location, and guest experience, strengthening brand awareness and engagement across platforms.
Paid Traffic Management
Targeted paid campaigns were launched to attract high-intent travellers, increase direct enquiries, and support occupancy while reducing reliance on third-party booking platforms.
SEO Strategy
A comprehensive SEO strategy was implemented to improve organic rankings, keyword relevance, and long-term discoverability across traditional search engines and AI-driven search platforms.
The collaboration positioned Mayfair House as a polished and competitive serviced apartment brand within the London market.
The project delivered:
• A consistent and professional brand identity
• Improved visibility across social, paid, and organic channels
• Increased qualified traffic and enquiry potential
• Stronger digital positioning aligned with the Mayfair location
• A scalable digital foundation supporting long-term growth
Visual Identity
Internal Signage
Social Media Management
Paid Traffic Management
SEO
