Fishing and Tourism | Fernando de Noronha, PE – Brazil
Albatroz Noronha is a fishing and tourism operation based in Fernando de Noronha, one of Brazil’s most exclusive and environmentally protected destinations. The brand offers authentic ocean experiences, combining professional fishing activities with premium tourism services in a highly competitive and experience-driven market.
The project required a strong, cohesive brand presence and a complete digital ecosystem capable of reflecting the uniqueness of the destination while supporting visibility, engagement, and long-term growth.
Orbe was appointed to lead the brand’s visual identity, digital positioning, and content strategy, ensuring alignment across online, offline, and experiential touchpoints.
Despite operating in a globally recognised destination, Albatroz Noronha faced several strategic challenges:
• Lack of a clearly defined and consistent visual identity
• Limited digital presence aligned with the premium nature of the experiences
• Need for stronger storytelling through photography and video
• Untapped potential across social media and paid digital channels
• Opportunities to improve organic visibility across search engines
The objective was to elevate brand perception, strengthen credibility, and create a scalable digital foundation capable of supporting tourism demand throughout the year.
Orbe delivered a fully integrated branding and digital marketing solution, aligning identity, content, performance, and experience into a cohesive strategy.
Visual Identity
We developed and refined the visual identity to reflect the brand’s connection with the ocean, nature, and exclusivity of Fernando de Noronha, ensuring consistency across all brand touchpoints.
Web Development
A modern, visually driven website was designed and developed to showcase experiences, highlight the destination, and support clear user journeys for enquiries and bookings.
Internal Signage
Branded internal and operational signage was created to reinforce brand presence on-site, enhancing the customer experience and ensuring visual consistency across physical environments.
Social Media Management
A content-led social media strategy was implemented, focused on storytelling, lifestyle, and real experiences, strengthening engagement and brand recognition across platforms.
Paid Traffic Management
Targeted paid campaigns were launched to attract high-intent travellers, increase qualified traffic, and support demand during key tourism periods.
Photo and Video Sessions
Professional photo and video productions were carried out to capture the essence of the experiences, ocean environment, and destination, providing high-impact assets for digital and promotional use.
SEO Strategy
A comprehensive SEO strategy was implemented to improve organic visibility, keyword relevance, and long-term discoverability across traditional search engines and AI-driven platforms.
Event Coverage
On-site event coverage was delivered to document key experiences and activities, generating authentic content to strengthen brand storytelling and audience engagement.
The collaboration positioned Albatroz Noronha as a refined and credible fishing and tourism brand, aligned with the premium expectations of Fernando de Noronha visitors.
The project delivered:
• A strong and consistent brand identity
• Improved digital presence aligned with the destination’s exclusivity
• High-quality visual assets supporting storytelling and marketing
• Increased visibility across organic and paid channels
• A scalable digital foundation to support long-term growth
Visual Identity
Internal Signage
Web Development
Social Media Management
Paid Traffic Management
Photo and Video Sessions
SEO
Event Coverage
