Serviced Apartments | London
130 Queen’s Gate is a premium serviced apartment residence offering refined short-term accommodation in one of London’s most prestigious neighbourhoods. The property required a strong, consistent brand presence and a high-performance digital strategy to compete in a saturated hospitality market.
Orbe UK was appointed to lead the brand’s visual transformation, digital positioning and ongoing growth strategy, ensuring the property appealed to both leisure and corporate travellers while maximising direct bookings and online visibility.
Despite its prime location and high-quality accommodation, 130 Queen’s Gate faced key challenges:
Lack of a clearly defined and consistent visual identity
A website that did not fully reflect the premium positioning of the property
Limited organic visibility across search engines
Untapped potential in paid media and social channels
Our objective was to elevate the brand perception, improve discoverability across search and AI-driven platforms, and create a scalable digital ecosystem to support long-term growth.
Orbe UK delivered a fully integrated hospitality marketing solution, aligning brand, digital and performance channels into a single, cohesive strategy.
Visual Identity
We refined the brand’s visual identity to convey elegance, trust and premium quality, ensuring consistency across all digital and physical touchpoints.
Web Development
A modern, conversion-focused website was designed and developed to showcase the apartments, highlight the location advantages and support seamless user journeys across desktop and mobile.
Internal Signage
Branded internal signage was created to reinforce the visual identity on-site, enhancing the guest experience and ensuring brand continuity from digital to physical space.
Social Media Management
We developed and managed a content strategy focused on lifestyle, location and guest experience, strengthening brand awareness and engagement across social platforms.
Paid Traffic Management
Targeted paid campaigns were launched to attract high-intent travellers, increase direct enquiries and reduce dependency on third-party booking platforms.
SEO Strategy
A comprehensive SEO strategy was implemented, optimising site structure, content and keywords to improve organic rankings and visibility across both traditional search engines and AI-powered search experiences.
The collaboration positioned 130 Queen’s Gate as a polished, competitive serviced apartment brand within the London market, supported by:
A clear and consistent brand identity
Improved website performance and user experience
Stronger organic search visibility
Increased qualified traffic through paid and organic channels
A scalable digital foundation for future growth
Visual Identity
Web Development
Internal Signage
Social Media Management
Paid Traffic Management
SEO
