If you’ve ever wondered, “What goes through someone’s mind when they hire a person to film and post everyday things on social media instead of doing it themselves?” this text is for you!

Recording, editing, and posting aren’t simple tasks—and we’re here to show you that the storymaker does much more than that. Yes, they can make your business stand out digitally. Want to know how? Keep reading.

Instagram’s rise in Brazil, becoming one of the most popular social networks in the country, made many people associate “storymaker” with someone who creates content specifically for Stories. But the role goes beyond that.

To understand better, let’s translate the term: it literally means “story maker” or narrative creator. This professional captures images, edits quickly, adds music (or not), short texts (or not), and posts (or not), telling what’s happening or how a situation unfolded. All aligned with the brand’s identity and marketing strategy behind it.

The goal of this format is to show more instant, real-time things happening at that moment—like behind-the-scenes or snippets of a live coverage. But done dynamically and attractively, showing authenticity and building authority for the brand, business, or event. That’s why they also need to evaluate if it’s worth posting or not.

This not only attracts the audience—people start watching and sharing the content—but also connects them to the brand, generating identification, sparking desire, and boosting the valuable digital engagement. Why is this important? Because it drives conversion: followers become customers.

Brazil has 22.7 million active companies, according to the Gov Portal, and about 73% of Brazilians say they’ve purchased influenced by social media. In other words: social networks hold real power, and digital is also a commercial space companies must occupy.

However, the growing active audience and the rapid development of networks, connection modes, and electronic devices make the public more demanding. Not just any content works (or engages). You need intentionality, strategy, creativity, and mastery of equipment and platforms. That’s where the storymaker comes in: a professional with all these skills combined with the agility that digital content communication demands.

Digital evolution, especially in social media, is no joke, and ignoring it is the worst choice a business can make—regardless of the industry. Relying on professionals who not only understand and keep up but master this “real-time digital chameleon” is essential. In this scenario, building digital narratives with quality, connection, and agility becomes a fundamental part of the communication process between brand and audience.